Sales Letter

Dear [First Last name],

Congratulations for completing the first 7 days of Chinese Learn Online
(CLO) – the quickest and most efficient way to learn Mandarin Chinese.

To thank you for making it this far, I have a special offer below that will
give you 40% off your first purchase, to help take your learning to the next level!

Like many before me, when I first started learning Chinese, I found it to be one
of the hardest languages in the world to learn.

However, with the help of a few experts, and the latest online tools, I was able to
design CLO to remove the barriers that frustrate Chinese learners the most.

When you combine my course with a little persistence and effort from you (which
I know you are willing to give!), you will find Chinese to be one of the easier and
more enjoyable languages to learn!

What new opportunities would await you, if you were fluent in Chinese?

During the last 7 days, you hopefully had a chance to sample a few lessons and
learned a few words and phrases along the way. In the process, you probably noticed
the following:

  1. The course is designed to teach you the most common words and phrases
    in the earlier lessons.
  2. Since the lessons are progressive, you don’t have to spend any time making
    notes or trying to memorize any vocabulary. If a word is important, it will
    show up again in a future lesson. Just go through the lessons in order and
    you’ll find yourself naturally picking up the main concepts without much
  3. To ensure that you are making maximum progress, complete the
    activities at the end of each lesson. They are designed to test your
    understanding of key concepts so you don’t get left behind.

When you continue on with the course, you will also notice the following:

  1. Later lessons will get more difficult as the English used is replaced with
    Chinese that was taught in earlier lessons. This is where the real learning
    takes place!
  2. You can go at your own pace. If you find the lessons easy – then do more of
    them at a time. If you find them getting difficult, then slow down – spend
    more time on the activities, or take the time to review earlier lessons.
    This way you can complete the course as quickly or as leisurely as you
    would like.
  3. We have teachers standing by to answer all your questions. You can leave
    comments on lessons and get feedback from real teachers when you
    complete certain exercises.

Sound good? Let’s make it even better!

If you sign up in the next 3 days you can use the following coupon code:
XGMA73F12 to get a 40% discount on your first purchase.

To get this offer, follow these steps:

  1. Go to this page:
  2. Login with your CLO account.
  3. Choose as many items as you would like to purchase from the Add/Renew
    Subscription section.
  4. Choose a payment system (2Checkout (Visa) or Paypal (Visa, Mastercard,
    Amex, Paypal)
  5. Enter coupon code: {$coupon3}

This is a great opportunity to take advantage of the CLO services for
significant discount.

I don’t want you to miss out. Please act soon, before this offer expires.

If you have any questions about this promotion, feel free to reply to this email.


Adam Menon