When I started teaching Chinese, I was immediately different from competing products, because (spoiler alert) I’m not Chinese! Who would want to learn Chinese from a non native Chinese speaker?
Instead of focusing on that as my weakness, I made it my strength. I told potential students (truthfully) that I was just like them. I had struggled like them to learn Chinese. I had tried all the ways that didn’t work. Then, since I couldn’t find what I was looking for, I created my own teaching system. I designed it to overcome the battle that other students like me had to go through. How would those experts out there know what we were going through?
Is there a perceived weakness you have, that could be turned into a strength? Is there a way to turn the tables on others, so that suddenly you’re the one on top?