How to Create a Budget for your Outsourced Project

You have a project you want to outsource. What is your budget for it?  Should you get it done cheap?  Or should you spend more to get it done properly the first time around?  The answer is (drum roll, please)… it depends.  First answer the following questions: 1. Do you already have an established brand…

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Make Your Weakness Your Biggest Strength

When I started teaching Chinese, I was immediately different from competing products, because (spoiler alert) I’m not Chinese!  Who would want to learn Chinese from a non native Chinese speaker? Instead of focusing on that as my weakness, I made it my strength.  I told potential students (truthfully) that I was just like them.  I…

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Think Different. Be Different.

Be a contrarian.  Sometimes, the best advice is to not be like everyone else, or do what everyone else is doing.  A great line I heard once is that during a gold rush, you should be the one selling shovels, rather than digging dirt with the rest of them. Take a look at the world’s…

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Get More Sales Through Unmarketing

Here are some notes I’ve been taking from the book UnMarketing: Stop Marketing. Start Engaging.  If you are interested in purchasing this book from Amazon please use the above or below links, as I will earn a (tiny) commission. The author, Scott Stratten, defines “Unmarketing” as “the ability to engage with your market.”  There are some…

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How Your Site Can Transform Browsers Into Buyers

Whenever I visit a Best Buy and a salesman asks if I need help, I instinctively respond “Just looking!”.  This happens even when I could use a hand.  I then end up taking a look around on my own, picking up a few brochures, then leaving to “go home and think about it.”  I might…

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Minimize Your Risk and Maximize Your Reward

Starting a business of any sort is risky.  An online business should be less risky as the associated startup costs are typically lower than a conventional business.  However there is still risk involved.  So what kinds of things can you do to manage your risk? Take intelligent risks.  If you’re going to take a risk,…

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