The Power of Free – the Freemium Business Model

How do you build a business by giving content away for free?  I wondered this myself when developing my initial sales strategy for Chinese Learn Online.  Here were the issues I had to deal with: I had no marketing budget. I had no brand recognition, and thus no credibility with my customers. My solution? Give…

Continue Reading →

How to Turn Ideas into Action

If there’s one thing I’m good at, it’s coming up with ideas.  Some ideas come from real sources, like reading a great blog article with great tips on how to improve my business.  Or reading a new book on marketing. Other ideas come from more unexpected sources.  I might be at a park, watching kids…

Continue Reading →

Want to succeed? Find these people.

Want to succeed in life?  Surround yourself with really good people.  People who make you better and stronger in life.  Here are the types of people you should look for: People who motivate you.  This group could include your spouse, family and close friends. They encourage you to succeed, cheer you on from the sidelines…

Continue Reading →

What we can Learn from Charities

Just finished reading a great post by Seth Godin on the benefits of giving to charity and why more people don’t do it.  One common reasoning goes like this: Whatever I give won’t be enough, so why bother giving anything at all? Another reason I can think of is: Once I put this dollar into…

Continue Reading →

The Value of an Idea

Every business out there started with an idea.  Initially it was just a thought in someone’s mind.  Somewhere along the line, someone (might not be the same person) decided to take that thought and turn it into a business idea.  That idea was then launched as an actual business.  After that, it would have to…

Continue Reading →

Save that Marshmallow, and Reap the Benefits!

Would you pass the Marshmallow Test?  In this test, first conducted by psychologist Walter Mischel in Stanford University in 1972, kids were left alone in a room with a marshmallow on the table.  Those who could hold out for 15 minutes without eating the marshmallow were promised a second one as a reward.  This tested…

Continue Reading →