How to Increase Your Business Revenue

The total revenue your business earns can be summed up by the following equation: Total Revenue = Revenue per user * Number of users. This revenue generated is a direct result of the value you provide to your user base.  You can observe this value by substituting it for revenue in the same equation: Total…

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How Social Media Changed Marketing

Interesting insight from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue.  If you are interested in purchasing this book from Amazon please use the above or below links, as I will earn a (tiny) commission. “Social media is not a marketer’s platform.  It belongs to consumers.”…

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Turn Complaints into Praise

During the different stages of your product launch, you may end up ticking off a lot of users in the process.  Initially there may be complaints about missing features or features not working as advertised.  Later, you may experience growing pains with site crashes or not being able to service your users promptly.  How do…

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Building and Managing Momentum

The toughest part, when starting a business, is right at the beginning.  For most people, just getting started itself is a big step.  You may be spending a lot of time trying to get your business plan just right, getting all your ducks in a row, or waiting for the stars to align perfectly before…

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More Media, More Distribution

I was in a Mexican restaurant recently and noticed that much of what they served – burritos, soft tacos, hard tacos – had the same filling, but was presented with different wrappers.  That made sense – different people have different preferences and tastes for how they consume their food. You can use this same concept…

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Baby Steps

Do you know where you want to be a year from now? (If the answer is no, determine that first, before reading the rest of this post).  Are you closer to that vision today, than you were yesterday?  Are you closer this week than you were last week? While we may not know the exact…

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