Just finished reading a great post by Seth Godin on the benefits of giving to charity and why more people don’t do it. One common reasoning goes like this:
Whatever I give won’t be enough, so why bother giving anything at all?
Another reason I can think of is:
Once I put this dollar into the donation box, what happens to it? Does it really go towards helping the right people?
As marketers, these are the issues that charities need to overcome in order to promote themselves and succeed.
Are there similar issues that your audience has, that your business needs to overcome, in order to succeed?